Effective Date: March 2026

Executive Summary

The following constitutes a summary of the principal terms governing the use of the Rove Platform. This summary is provided for convenience only and shall not be construed as a substitute for the full Terms and Conditions set out below. In the event of any inconsistency between this summary and the substantive clauses, the substantive clauses shall prevail.

• Membership and Credits: Rove operates as a subscription-based membership platform. The Member’s monthly subscription fee entitles the Member to access the Rove software platform and a specified allocation of Rove Credits, redeemable for Market Scans or Product Secures.
• The “Stay Active” Provision: Provided that the Member’s subscription remains active and in good standing, any unused Credits shall roll over to the subsequent billing period. Upon cancellation or termination of the membership, all accrued and unused Credits shall be forfeited at the conclusion of the final paid billing period. Credits hold no monetary value and are not redeemable for cash. Following the expiry of all Credits, the Member shall retain read-only access to their account for a period of six (6) months.
• Support Tiers: The level of support available to the Member, including response times and the allocation of Success Sessions, shall be determined by the Member’s Membership Tier.
• Intellectual Property: The Member retains ownership of all product data uploaded to the Rove Platform. Rove Global Limited retains all right, title, and interest in and to its proprietary market intelligence and analytical outputs. The Member is granted a limited, non-exclusive licence to use such outputs for the Member’s internal business purposes only. The Member shall not redistribute, resell, or utilise Rove data for the purposes of training competing artificial intelligence models.
• Cancellations: The Member may cancel or modify their subscription at any time by contacting the Rove Customer team. No pro-rata refunds shall be issued upon cancellation; however, the Member shall retain full access to the Platform until the expiry of the current paid billing period. The Member’s account shall be archived for a period of twelve (12) months following cancellation, during which time the Member may reactivate their account.
• Acceptable Use: The Rove Platform is provided to assist the Member in scaling their business operations. Any attempt to circumvent system controls, scrape proprietary data, or share login credentials across multiple corporate entities shall constitute a material breach of these Terms and shall result in immediate termination of the Member’s account.
• Disclaimer: Rove is designed to provide the Member with approximately ninety per cent (90%) of the intelligence required for informed commercial decision-making. The Member, as the responsible business executive, acknowledges and accepts that the remaining ten per cent (10%)—being the final decision and associated risk—rests solely with the Member.

1. The Membership Model

Rove Global Limited (“the Company”, “Rove”, “we”, “our”) operates a subscription-based membership platform (“the Platform”). By subscribing to a Membership Tier (Bronze, Silver, Gold, or Enterprise), the Member (“you”, “your”) is granted a non-exclusive, non-transferable, revocable licence to access and use the Rove Platform and a monthly allocation of “Rove Credits”, subject to the terms and conditions set out herein.

These Terms and Conditions (“the Terms”) constitute a legally binding agreement between the Member and Rove Global Limited, a company incorporated under the laws of England and Wales. By accessing or using the Platform, the Member agrees to be bound by these Terms in their entirety.

2. Subscription Tiers and Billing

• Billing Cycles. Membership subscriptions shall be billed either monthly or annually in advance. Annual subscriptions attract a discount of twenty per cent (20%), as reflected on the Rove Pricing Page current at the date of subscription.
• Upgrades and Downgrades. The Member may upgrade their Membership Tier at any time. Upon upgrade, the pro-rata difference in fees shall become immediately due and payable. Downgrades shall take effect at the conclusion of the current billing cycle.
• Payment. All fees quoted are exclusive of Value Added Tax (“VAT”), which shall be charged at the prevailing rate where applicable. Failure by the Member to remit payment within seven (7) days of the date of invoice shall result in the immediate suspension of the Member’s access to the Platform and the utility of all Credits.
• Late Payment. Without prejudice to any other rights or remedies available to the Company, the Company reserves the right to charge interest on overdue amounts at the rate of four per cent (4%) per annum above the base rate of the Bank of England from time to time.

3. The Rove Credit System

A “Credit” constitutes the unit of currency within the Rove Platform, the utility of which is defined as follows:

• Credit Utility.
  • (a) One (1) Market Scan: A comprehensive market intelligence report encompassing customer profiling, social listening analysis, legal and regulatory assessment, and supply chain mapping for one specified territory.
  • (b) One (1) Product on Secure: The publication of one product to verified distribution partners within one specified territory.
• Roll-over Policy. Subject to the Member’s subscription remaining active and in good standing, unused Credits from the Member’s monthly allocation shall roll over to the following billing period.
• Forfeiture. Upon cancellation or termination of a membership, howsoever arising, all accrued and unused Credits shall be forfeited immediately upon the expiry of the final paid billing period. Credits have no cash value, are non-refundable, and are non-transferable. The Company shall archive the data held within the Member’s account for a period of twelve (12) months following cancellation.
• Credit Bundles. Members may purchase additional Credit Bundles (“Add-on Credit Bundles”) at any time during the term of their membership. Discounts on Add-on Credit Bundles (five per cent (5%) for Silver Members; ten per cent (10%) for Gold Members) shall apply only for such time as the Member maintains the requisite Membership Tier.

4. Service Level Agreements and Support

The Company shall provide support services to Members in accordance with their Membership Tier, as set out in the table below:

Response times set out above are indicative targets and do not constitute a warranty or guarantee. The Company shall use reasonable endeavours to meet the stated response times but shall not be liable for any failure to do so.

5. Onboarding and Success Sessions

• Allocation. “Success Sessions” are tactical and strategic meetings with Rove specialists, the number of which is determined by the Member’s Membership Tier. Success Sessions must be booked and utilised within the membership year in which they are allocated and shall not roll over to any subsequent period.
• Non-attendance and Late Cancellations. Where the Member fails to attend a scheduled Success Session, or cancels a session with less than twenty-four (24) hours’ prior written notice, such session shall be deemed to have been used and shall be deducted from the Member’s allocation accordingly.

6. Data Integrity and Intellectual Property

• Proprietary Data. All market intelligence, analytical outputs, reports, and data generated by or through the Rove Platform (“Rove Data”) are the exclusive proprietary property of Rove Global Limited. The Member is granted a limited, non-exclusive, non-transferable licence to use Rove Data solely for the Member’s internal business purposes. The redistribution, resale, sublicensing, or use of Rove Data for the purposes of training, developing, or improving any competing artificial intelligence model or product is strictly prohibited and shall constitute a material breach of these Terms, resulting in immediate termination of the Member’s account without refund.
• Rove Secure. When utilising the Rove Secure feature to publish product data, the Member warrants and represents that the Member owns or holds sufficient rights in the intellectual property pertaining to such products. Rove acts solely as a facilitator and does not warrant, guarantee, or otherwise represent that the use of Rove Secure shall result in successful retailer listings, distribution contracts, or any other specific commercial outcome.

7. Cancellation and Termination

• Method of Cancellation. The Member may pause or cancel their membership at any time by contacting the Rove Customer team via electronic mail.
• Notice Period. Cancellation requests must be received no fewer than forty-eight (48) hours prior to the next scheduled billing date. Failure to provide adequate notice may result in the Member being charged for the subsequent billing period.
• No Refunds. The Company does not provide pro-rata refunds for any partial billing period or for any unused Credits remaining at the time of cancellation.
• Termination by the Company. The Company reserves the right to terminate the Member’s account immediately and without prior notice in the event of a material breach of these Terms by the Member. In such circumstances, no refund shall be payable.
• Effect of Termination. Upon termination, the Member’s access to the Platform shall cease and all unused Credits shall be forfeited. The Company shall archive the Member’s account data for a period of twelve (12) months, after which such data may be permanently deleted.

8. Disclaimer of Professional Advice and Accuracy

• “As-Is” Basis. All data, Market Scans, regulatory insights, strategic recommendations, and other information provided through the Rove Platform are furnished for informational purposes only. Whilst the Company utilises proprietary artificial intelligence and validated data sources to endeavour to ensure high levels of accuracy, the Platform and its content are provided on an “as-is” and “as-available” basis, without warranties of any kind, whether express, implied, or statutory, including but not limited to implied warranties of merchantability, fitness for a particular purpose, and non-infringement.
• No Professional Advice. Rove is a technology platform and does not purport to provide legal, financial, tax, or regulatory advice. The outputs of the Platform do not constitute professional advice of any nature. All decisions made by the Member regarding international expansion, product listings, regulatory compliance, or any other commercial matter are made solely at the Member’s own risk.
• Member’s Responsibility for Verification. The Member acknowledges and accepts that market conditions, local laws, and import/export regulations are subject to rapid and unpredictable change. The Member is solely responsible for:
  • (a) verifying the accuracy and completeness of Rove Data with appropriately qualified local legal or regulatory counsel prior to committing significant capital or resources;
  • (b) conducting independent due diligence on any retail or distribution partners introduced via the Rove Secure feature; and
  • (c) ensuring compliance with all applicable laws and regulations in any territory in which the Member operates.
• No Guarantee of Outcomes. The Company does not warrant or guarantee any specific business outcome, including but not limited to: successful retail listings, a specified volume of sales, market penetration, or the absence of regulatory challenges in any given territory.

9. Limitation of Liability

To the fullest extent permitted by applicable law, Rove Global Limited shall not be held liable for any indirect, incidental, consequential, special, or exemplary damages, including but not limited to loss of profits, loss of revenue, loss of data, loss of goodwill, or business interruption, howsoever arising, whether in contract, tort (including negligence), strict liability, or otherwise, arising out of or in connection with the Member’s use of or inability to use the Platform.

The Company’s total aggregate liability to the Member in respect of any and all claims arising under or in connection with these Terms shall not exceed the total fees paid by the Member to the Company in the twelve (12) months immediately preceding the event giving rise to such liability.

Nothing in these Terms shall exclude or limit the Company’s liability for death or personal injury caused by the Company’s negligence, fraud or fraudulent misrepresentation, or any other liability which cannot be excluded or limited by applicable law.

10. Acceptable Use Policy

The Member agrees to use the Platform solely for lawful purposes and in accordance with these Terms. The following conduct is strictly prohibited:

• any attempt to reverse-engineer, decompile, or disassemble any aspect of the Platform;
• scraping, harvesting, or otherwise extracting data from the Platform by automated means;
• sharing login credentials across multiple corporate entities or permitting access to the Platform by unauthorised third parties;
• using the Platform in any manner that could damage, disable, overburden, or impair the Platform or interfere with any other party’s use of the Platform; and
• any other conduct which, in the Company’s sole and reasonable discretion, constitutes an attempt to circumvent, exploit, or abuse the Platform.

Any breach of this Clause 10 shall constitute a material breach of these Terms and shall entitle the Company to terminate the Member’s account immediately without refund.

11. Governing Law and Jurisdiction

These Terms and any dispute or claim arising out of or in connection with them or their subject matter or formation (including non-contractual disputes or claims) shall be governed by and construed in accordance with the laws of England and Wales.

The courts of England and Wales shall have exclusive jurisdiction to settle any dispute or claim arising out of or in connection with these Terms or their subject matter or formation (including non-contractual disputes or claims).

12. General Provisions

• Entire Agreement. These Terms, together with any documents expressly referred to herein, constitute the entire agreement between the parties and supersede all prior agreements, understandings, and representations, whether written or oral, relating to the subject matter hereof.
• Severability. If any provision of these Terms is held by a court of competent jurisdiction to be invalid, illegal, or unenforceable, such provision shall be severed from the remaining provisions, which shall continue in full force and effect.
• Waiver. No failure or delay by the Company in exercising any right, power, or remedy under these Terms shall operate as a waiver thereof, nor shall any single or partial exercise of any such right, power, or remedy preclude any other or further exercise thereof.
• Assignment. The Member shall not assign, transfer, or delegate any rights or obligations under these Terms without the prior written consent of the Company. The Company may assign these Terms in whole or in part without the Member’s consent.
• Third Party Rights. These Terms do not confer any rights on any person or party other than the parties to these Terms and, where applicable, their successors and permitted assigns, pursuant to the Contracts (Rights of Third Parties) Act 1999 or otherwise.
• Notices. All notices required or permitted to be given under these Terms shall be in writing and shall be deemed duly given if sent by electronic mail to the address registered with the Member’s account or to such other address as the relevant party may designate in writing from time to time.
• Amendments. The Company reserves the right to amend these Terms at any time. The Member shall be notified of any material amendments by electronic mail or through the Platform. Continued use of the Platform following notification of amended Terms shall constitute the Member’s acceptance of such amendments.

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