We are Rove
We’re a team of international trade experts, data scientists, and technologists on a mission to make global expansion simpler, smarter, and more accessible for every brand. For decades, expanding into new markets has been slow, expensive, and uncertain. We asked ourselves a simple question:
What if brands could see exactly where they’ll win, before they invest a single pound?
And so, Rove was born.
How it began
Rove started in Macclesfield, when co-founders Ben and Simon found themselves discussing the complexities of international expansion. Between them, they had built and scaled global businesses, but both knew the same challenge: accessing reliable market data and trusted retail networks was costly, slow, and fragmented.
Together, they envisioned a platform that could change that. One that could bring together AI-driven intelligence, verified retailer access, and real human expertise to help brands expand confidently into new territories.
Soon after, they were joined by Adam Warburton, a leading expert in digital product innovation and data intelligence. With their combined experience in global trade, technology, and product strategy, the idea became reality. Rove launched as the first AI-powered platform designed to identify high-potential markets, verify demand, and connect brands directly to the right retail partners, all in one place.
Rove today
Today, Rove supports consumer brands across the world to uncover new opportunities, validate demand, and expand internationally with confidence.
Rove Scan offers brands intelligence across five critical dimensions: market intelligence, customer profiling, social listening, supply chain mapping, and legal and regulatory analysis, covering 20 global markets.
Rove Secure enables retailers and distributors to access a trusted marketplace for verified products, building stronger international partnerships based on data, not guesswork.
By bringing together AI, human expertise, and direct access to opportunity, Rove helps both sides of global trade move faster, smarter, and with greater certainty.
Rove isn’t just simplifying global expansion. It’s redefining how it happens.
Meet the founders
Simon Boyd, Co-Founder
Simon leads Rove’s global partnerships with brands, retailers, and distributors. His experience spans the full supply chain, from senior roles at Kingfisher, Tesco, and Phones4U to building international businesses like CAT Phones, which reached $85 million in revenue across 60 countries, and Smoothskin, which grew to $150 million in retail sales and launched in 70 markets.
Simon’s global experience drives Rove’s mission to make international expansion faster and more predictable for every brand.
Ben Davies, Co-Founder
Ben is a serial entrepreneur with two decades of experience building technology and FMCG businesses. Before Rove, he founded Vypr, a product intelligence platform that helps leading brands make faster, data-backed decisions.
Ben brings a deep understanding of launching, leading & scaling technology businesses, and will help rapidly shape Rove into the trusted intelligence partner for brands globally.
Adam Warburton, Co-Founder
Adam is a product and technology leader with more than 15 years of experience in digital innovation. As former Chief Product Officer at Co-op and Chief Product & Technology Officer at Vypr, he has led large-scale teams and launched products generating tens of millions in new revenue.
At Rove, Adam leads platform strategy and innovation, ensuring Rove continues to deliver industry-leading data accuracy, speed, and usability.
Together, let’s redefine global expansion.
Empower your team to discover new markets, connect with trusted retailers, and grow with confidence. With Rove, you’ll know exactly where to expand, who to partner with, and how to scale, faster than ever before.
