Webinar recap

How to use AI for global expansion – Rove’s proven formula

Artificial Intelligence is transforming how brands think about international growth, but not always for the better.

In most organisations, AI is already being used long before it is officially approved. Marketing teams use ChatGPT for listings. Sales upload data into open models. The intent is right: speed, efficiency, and innovation. The results, however, can be unpredictable, inaccurate, and risky.

At Rove, we believe banning AI is not the solution. Your competitors are not waiting, and neither are your customers.

That’s why we focus on Authentic Intelligence – our approach to combining trusted data, advanced AI, and human expertise to deliver verified insights, not hallucinations. The result is global expansion that is faster, smarter, and more secure.

You can watch the full webinar here. In less than an hour, you will learn how to:

• Identify AI risks and data gaps in your organisation
• Turn unverified AI use into a structured growth driver
• Use Authentic Intelligence to expand into new markets up to 90% faster and cheaper

Otherwise, read on for a detailed recap of what we covered.

The challenge

AI is already in your business

Even if your business has not rolled out an official AI strategy, your teams are almost certainly using it. From sales to product to marketing, people are experimenting with AI tools to save time, often without any governance or oversight.

The risks are clear:

• Data breaches when colleagues unknowingly share sensitive information with public tools.
• Inaccurate insights generated by AI hallucinations.
• Inconsistent decisions based on unverified or incomplete data.

The reality is, your teams are already using AI, often in ways you do not know about. The question is not whether to use AI, but how to use it safely and effectively.

The shift

From AI to Authentic Intelligence

After years of working with global brands, we believe it’s imperative to focus on the concept of Authentic Intelligence to make AI trustworthy again.

Authentic Intelligence brings together three key elements:

• Secure multimodal models
• Proprietary data sources
• Human expertise

At Rove, this means we work with six leading global LLMs and 15+ proprietary data sources alongside our shared human expertise which is built from decades of experience scaling brands such as CAT Phones and SmoothSkin into more than 70 markets.

By combining these elements, we can transform raw AI output into actionable intelligence that helps teams make better, faster decisions with confidence.

The solution

Compressing complexity into one platform

For most organisations, implementing AI is a huge transformation programme. It means auditing tools, mapping data gaps, integrating systems, training teams, and creating governance frameworks. It is slow, expensive, and complex.

At Rove, we have simplified this entire process.

Through two secure modules – Rove Scan and Rove Secure – brands can go from uploading product data to gaining verified global insights and connecting with channel partners in days rather than months.

Here’s how it works:

1. Upload your product data once in any format
2. Standardise and verify it through our 37-point reference model
3. Scan your products across 27 or more markets to answer two essential questions:
   1. Should we go to market? (strategic opportunity)
   2. Can we go to market? (regulatory, legal, and operational readiness)
4. Access verified insights on competitors, retailers, and customers
5. Identify compliance risks, supply chain costs, and market trends
6. Create localised sales and marketing materials in more than 40 languages

All of this happens within a single, secure SaaS environment and requires no IT integration at all, taking the hard parts of implementing AI out, and building them into one platform that maximises the benefits and minimises the risks.

The outcome

Global growth with confidence

Imagine a consumer electronics brand using Rove Scan to assess a new product for Germany and France. Within a few days, the team could access:

• Verified market data and growth forecasts.
• Detailed customer profiles and sentiment analysis.
• Alerts on upcoming EU regulatory changes.
• Cost-to-land and logistics mapping for each region.

Insights like these can help brands avoid costly, non-compliant launches and adjust their strategy before committing to production, saving months of time and thousands in resource costs.

From there, Rove Secure enables teams to turn insight into action by creating localised sell-in packs, translated sales videos, and verified data presentations for retailers in over 70 territories.

Why Rove’s Authentic Intelligence works

Authentic Intelligence gives brands a measurable advantage in global expansion:

• Transparent and scalable – You only pay for the markets and products you need.
• Faster ROI – Verified insights in days, not months.
• Lower cost than consultants – Expand at a fraction of traditional fees.
• Trusted results – Every output is validated through proprietary data and multiple AI models.